FIFA Rights Holders only invest in the 2018 FIFA World Cup Russia™ if they are granted exclusivity as to the use of the Official Marks.
Without this exclusivity, i.e. if the Event brand were not protected and anyone could make use of the Official Marks and thus create an association with the Event at no cost, becoming a Rights Holder would be less attractive as the rights acquired would be significantly attenuated. This would make it more difficult for FIFA to appoint Rights Holders and in turn, FIFA may not be able to secure the necessary funding for the 2018 FIFA World Cup Russia™ with such revenues.
The protection of commercial rights is therefore fundamental to the staging of the 2018 FIFA World Cup Russia™ and FIFA requests non-affiliated entities to respect FIFA's intellectual property and to conduct their activities without entering into commercial associations with the 2018 FIFA World Cup Russia™.
OFFICIAL MARKS
FIFA has developed a number of logos, words, titles, symbols and other assets/marks/identifiers that are used in connection with the Event ("the Official Marks"). The Official Marks are protected in Russia and worldwide by copyright, trademark and/or other forms of intellectual property and laws such as unfair competition and passing off laws. Such laws protect FIFA against unauthorized use of both identical reproductions and variations and modifications similar to the Official Marks to the extent that they create confusion with the Official Marks.
Use of the Official Marks is only permitted with the permission of the FIFA Rights Owners.
